Rachel Perry Skin Care

Premium E-Commerce Platform

Technical Lead / UX Engineer

Built Rachel Perry's Shopify storefront from the ground up. Led all technical development and architectural decisions.

•Built custom Shopify theme with metafields, subscription logic, and admin-editable JSON schema sections
•Integrated 15+ third-party apps including Klaviyo, Yotpo, Smile.io, UpPromote, and RevenueHunt
•Developed custom popup system and cart-based gift picker for promotional campaigns
•Created 50+ responsive email templates with custom automation flows across multiple platforms
•Implemented WCAG accessibility standards and redesigned account pages for mobile-first UX

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