Rachel Perry Skin Care

Led Rachel Perry's Shopify e-commerce launch end to end — technical architecture, UX direction, integrations, and cross-team coordination with designers, SEO specialists, copywriters, and marketing.

Highlights

• •Led technical architecture for premium skincare e-commerce platform
• •Managed integration of third-party apps including Klaviyo, Yotpo, Smile.io, UpPromote, and RevenueHunt
• •Directed implementation of a Try Before You Buy program — custom trial flow, automated Klaviyo email sequences, and Shopify product architecture to support it
• •Oversaw custom-built email capture popup and cart-based gift picker — both custom solutions with no app dependencies
• •Delivered 50+ responsive email templates with custom automation flows across multiple platforms
• •Led WCAG accessibility implementation and directed redesign of account pages for mobile-first UX

Technologies